The Online Advertising Optimization Blog

We have been working hard the past few months on integrating some new features into SheenInsights, as a result it has been a little while sice our last Post.  We recognize this is a very tough economy and that it's taking its toll on everyone.  It's clear to us that our subscribers need more high quality traffic to their website that leads to more revenue, not expensive analytic tools.  

Many advertisers have questions when it comes to their Google Content Network strategy. Whether you’re a seasoned search marketer or just starting out, these frequently asked questions will come in handy when designing your Google Content Network strategy:

The idea behind SheenInsights is simple yet innovative: to provide our customers with a transparent look at their content advertising opportunities in the leading search engines.  We launched our tool earlier this year, providing unprecedented insights into the Google Content Network, with plans to add BING and other leading content networks in the near future.

Content advertising is an intimidating proposition to many of us.  No matter how comfortable you may be with Google Adwords or Microsoft AdCenter, heading out into the world of content advertising can be daunting.  So how do you know if content advertising is right for you?

Many online marketers are apprehensive to include content advertising into their search strategy as the content network is somewhat of the wild west of online marketing.  Let’s be honest, the unknown is a scary place for those of us who focus on ROAS on a daily basis.  Testing a new medium is often has an adverse affect on conversion metrics but in the long run it can give you access to a previously untapped opportunity.   So why risk it?  Here are 3 great reasons to test the Google Content Network into your digital marketing plan:

Reaching over 70% of the unique internet users throughout the world, in more than 100 countries, the Google Content Network is the largest content advertising network on earth. Though there are several other options, when it comes to content advertising, Google is definitely the largest and arguably the best. So what are the benefits of the Google Content Network?

The debate about the effectiveness of the Google Content Network has been raging since the initial launch of the network.  While there is some variance in the preserved value of the network most search marketers will agree that a truly comprehensive search marketing plan does include Google Content advertising.  So what role does SheenInsights play in your search marketing strategy?

There are several factors to keep in mind when launching and/or optimizing a Google Content campaign.  Here are our top 5 tips to the successful management of your Google Content Network campaign(s):

Ever wonder who the Top Advertisers are in Google AdWords?  We did too, so we created a list of the Top 500 AdWords Advertisers which we plan to expand shortly to the Top 15,000, followed by the Top 1,000 AdSense Publishers.

At Sheen we have developed a proprietary competitive intelligence tool which enables us to determine publisher rankings and improve online Share of Voice (SOV) for our customers. Our ad tracking and publisher ranking algorithms monitor both search engine and network activity worldwide, giving our subscribers the insights they need to compete successfully online.