Sheen Insights: How to Identify the Best AdSense Publishers
Posted on Tue, Mar 22, 2011
At Sheen we have developed a proprietary competitive intelligence tool which enables us to determine publisher rankings and improve online Share of Voice (SOV) for our customers. Our ad tracking and publisher ranking algorithms monitor both search engine and network activity worldwide, giving our subscribers the insights they need to compete successfully online.
Keyword Suggestions:
Advertisers can quickly and easily select sites on which to advertise based upon campaign keywords. Simply take the top performing terms from your search campaign and enter them in our search bar for a complete list of relevant, top ranking publishers. The list can then be downloaded and quickly added to your content campaign.
Publisher Rankings:
Sheen runs 24x7x365 collecting data and updating every 3-5 minutes; data which is then used to determine rankings for each publisher. Advertisers can access Sheen’s insights and rankings to determine which AdSense sites they would like to target, ensuring that valuable advertising dollars are being spent wisely.
The entire Sheen team is working to add more advertising networks to the Sheen platform in the coming months. Stay tuned as we continue to expand service offerings and work to give you the tolls you need to improve the performance of your content campaign(s).
Here's a sample Advertiser Profile Report:
Have you used an intelligence tool in the past to managed your content campaign? If so what was your experience?