Top 500 Google AdWords Advertiser Listing
Posted on Mon, Apr 04, 2011
Ever wonder who the Top Advertisers are in Google AdWords? We did too, so we created a list of the Top 500 AdWords Advertisers which we plan to expand shortly to the Top 15,000, followed by the Top 1,000 AdSense Publishers.
Below is a sample of the SheenInsights Top 500 Google AdWords Advertisers. If you like, you can download the full report right here for Free. One of the things you will notice from the short list of 25 listed below is that several Advertisers such as; Booking.com (owned by Priceline.com), Webcrawler.com (owned by InfoSpace.com), Pronto.com and Nextag.com all have a lot of Unique Ads. We define Unique Ads based on visible title, text, and Advertiser domain.
| Advertiser |
Observations |
Visually Unique Advertisements |
| 1.Groupon.com |
2,175,711 |
283 |
| 2.Godaddy.com |
653,161 |
231 |
| 3.Top10hostinglist.com |
370,140 |
7 |
| 4.Booking.com |
332,052 |
25,350 |
| 5.Google.com |
325,269 |
1,217 |
| 6.Livingsocial.com |
232,203 |
4,055 |
| 7.Hostgator.com |
228,473 |
306 |
| 8.Webcrawler.com |
220,249 |
49,286 |
| 9.Marriott.com |
216,465 |
6,926 |
| 10.Quibids.com |
208,119 |
1,257 |
| 11.Facebook.com |
195,960 |
3,238 |
| 12.Pronto.com |
175,164 |
18,864 |
| 13.Phoenix.edu |
158,665 |
1,049 |
| 14.Ask.com |
140,096 |
7,612 |
| 15.Chevrolet.com |
137,847 |
1,486 |
| 16.Servicemagic.com |
135,752 |
1,684 |
| 17.Nextag.com |
132,996 |
29,839 |
| 18.Fullsail.edu |
127,599 |
1,504 |
| 19.Elearners.com |
124,846 |
734 |
| 20.Sharebuilder.com |
118,965 |
236 |
| 21.Babylon.com |
113,571 |
1,894 |
| 22.Classesusa.com |
103,296 |
783 |
| 23.Freedomdebtrelief.com |
101,956 |
247 |
| 24.Creditcards.com |
97,696 |
599 |
| 25.Brightcove.com |
88,249 |
64 |
A key take away from this observation might be that these Advertisers are populating the same basic Ad with unique Keywords in the Title, Body or URL to make them more relevant and/or trackable. For example, look at the five Webcrawler.com Ads below. The RED areas show how Webcrawler has used basically the same body text and inserted unique Keywords and phrases into each Ad.
Companies profiled in this Blog Post are: